“Fire on Ice” with HOREX at the Snowdance Festival

The 4th edition of the Snowdance independent film festival is breaking all previous records. The number of films shown, the number of prominent actors and the number of screening locations are higher than ever, and the running time will be three times longer than in previous years. The reactions of the citizens of Landsberg allow only one conclusion: the city is “burning” with excitement. In spite of the icy temperatures in the last few weeks, everybody is on fire: Snowdance 4.0 = “Fire on Ice”!

read more

HOREX is honouring this exceptional situation with a second, extravagant special model of its new VR6 motorcycle, the Snowdance #2 / “Fire on Ice”. Even if nobody is thinking of “extinguishing” the excitement, the Snowdance #2 is equipped for all contingencies. In addition to the brilliant HOREX technology, it is, so to speak, the first “fire brigade motorcycle” of the elite manufacturer. Even at the “making of”, the enthusiasm of the makers was again enormous. The young group is passionate not only about HOREX but also other glowing ideas: “Fire on Ice” at Snowdance 4.0!


The spectacular unique specimen is being displayed during the entire festival in the gallery of the foyer of the Landsberg city theatre. The Landsberg-based company is also making a contribution once again at the awards ceremony on the final day (Sunday, 5 February). Just like in the previous year, the “HOREX Award” will be given to the best directing among all festival contributions. The prize is 2000 US dollars, making it one of the highest.


The “HOREX night of the filmmakers” on Friday, 3 February, is new in the Snowdance programme this year and is an expression of the increased commitment. Here in the hall of the Landsberg city theatre, festival co-organiser Tom Bohn will first of all introduce the directors and filmmakers who were involved in the 25 competition contributions on the official shortlist. After the talks, the “HOREX ball of the filmmakers” will be held in the upscale ambience of the theatre foyer.

For more information go to www.horex.com

INTERMOT 2016: Overwhelming Resonance

Heritage Line – a true visitor magnet: We hadn’t seen anything like it before - over 220,000 visitors from 95 countries broke all records during the five official days of the trade show at INTERMOT 2016 in Cologne. The spectacular and highly praised HOREX stand, surely one of the most beautiful exhibition spaces at the trade show this year, was absolutely besieged in Hall 7. Both the première of the new colour and feature edition, the HL (Heritage Line) in the historic black-and-red chrome colour look (based on the legendary HOREX Regina), and the current VR6 series models met with keen interest on the part of visitors and many prospective buyers. “We were very positively surprised and pleased by this exceptional popularity,” said Managing Director Karsten Jerschke on the final day. “It shows us that our product, which is unique in the market, has now been well received and accepted, and spurs us on to continue pushing ahead with the HOREX VR6 success story.”

read more

Current topic: press rides

The press visited the INTERMOT starting on Tuesday, and of course a number of editors and media representatives also visited the HOREX stand. The highlight was definitely the inspiring press conference held for the world première of the new HOREX VR6 HL models. One of the frequently asked questions was when the first test rides would take place. Our answer: in the next two or three weeks, the first intensive test rides will start taking place with representatives from various specialist journals.

Road show in the spring

It is well known that the series production of our VR6 models has begun, and not only the professional journalists want a test ride. Many motorcycle enthusiasts do as well. For everybody who has ever wanted to ride a HOREX themselves, there will be a special opportunity to “experience” the HOREX fascination in the spring of 2017. During an exclusive road show at several unusual locations in Germany, we will not only be showing the current models but also giving people the chance to take a test ride and much more. Information about the exact locations and times will be published on our website and in this newsletter in good time.

HOREX brings “Heritage Line” to Intermot 2016
HOREX lets the memory of the legendary “Regina” come to life again: the high-end manufacturer will present itself at the Intermot 2016 in Cologne from 5 – 9 October with the “HL” (Heritage Line) colour and equipment variation of the current VR6 series model in the classic design.
read more

The youngest hit from the Bavarian motorcycle manufacturer can be admired in trade fair hall 7. The Power Cruiser impresses both as a two-seater “Classic” as well as a sporty “Café Racer” in an outfit that is sure to gain attention not only among the older HOREX fans and traditionalists. “With the paintwork in the classic design, we are establishing our reminiscence of the “Regina” as a globally outstanding motorcycle of the 1950s”, says HOREX Managing Director Karsten Jerschke. In line with the historic role model, the “HL” special model is being kept in the chrome look with the colours red and black, the rims are also getting red colour applications. The highest quality paintwork components developed exclusively according to HOREX design specifications will also be used – like in the other series models and special editions.

In the meantime, the production of the start-up series has begun in the HOREX manufacture in Landsberg am Lech; a growing team of specialists is passionately and meticulously taking care of the assembly of the premium bikes, now including the new “HL” equipment variation in the approximated “Regina” look. However, that’s solely the “Retro” outfit, otherwise each HOREX motorcycle is produced according to the highest quality standards and with extraordinarily significant and technically outstanding components. In addition, numerous specially developed light-construction parts from the HOREX parent company 3C-Carbon AG will be used.


HOREX opens its 1st Flagship-Store in Bad Homburg
With the very latest VR6 models, a new, updated edition of the standard work “The big Horex book” and the first appearance of the “HOREX Casual Collection”, the traditional HOREX motorcycle brand is returning, starting right now, to its historical home in Bad Homburg. The premium manufacturer's first Flagship-Store will be opening its doors there on Saturday, 27 August 2016.
read more
This represents an acknowledgement of its roots by the major German motorcycle brand: The last few months have seen the emergence of a prestigious new building on the former HOREX production site. On 300 square metre of floor space of this new building it will now be possible to get to know the six-cylinder series production models close up. This close contact with the lengthy history of the brand is not just reflected in the address of the new store (Horexstraße 3), but also in the immediate proximity of the HOREX Museum on the opposite side of the road.

The store will open for the first time on Saturday, August 27, 2016 at 1:30 pm. The whole HOREX team is pleased to be able to welcome all prospective customers and friends of the brand in the new premises. Also managing director Karsten Jerschke and HOREX development team members will be in the store.

The role of the flagship store includes that of a showroom for the HOREX VR6 Classic and Café Racer series production models. Friends of the brand and potential buyers can gain an immediate impression of the elegance, individuality and sophisticated looks of the bikes, which are unparalleled in terms of quality and aspiration. The extraordinarily strenuous efforts made at HOREX for this high-end power cruiser are also reflected in the revised and updated new edition of the standard work, “The big Horex book”, which will be presented there to the public for the first time.

Another première in Bad Homburg will see first appearance of “Edition #1” of the HOREX Casual Collection.

Opening hours until December 2016: Friday, midday to 8 p.m., Saturday,10 a.m.to 6 p.m.

The new HOREX VR6 Black Edition wins the Red Dot Award for exceptional product design
The new HOREX VR6 Black Edition was awarded with the Red Dot, the international distinction for exceptional product design. Participants from 57 nations submitted a total of 5,214 products and innovations for the Red Dot Award: Product Design 2016. Only products which set themselves apart considerably through their excellent design receive the sought-after quality seal from the international Red Dot jury.
read more

To represent its new HOREX VR6 models, the company sent the exclusive HOREX VR6 Black Edition to Essen to participate in the Red Dot Design Award 2016. The exceptional motorcycle with the carbon-fibre steering head frame and VR6 cylinder faced stiff competition from more than 5,200 products in more than 600 categories.

With 41 experts from all around the world, who are chosen according to strict rules, the Red DotAward : Product Design guarantees a very high judging competence: Only freelance designers, design professors and specialised journalists – but not designers employed at companies potentially participating – are appointed to the jury.

The independent expert panel assesses each entry strictly and fairly, live and on site, according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. Professor Dr. Peter Zec, founder and president of the Red Dot Award: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”

The Red Dot is an even greater honour for 3C-Carbon Group’s young and ambitious HOREX design and development team as the vehicle and component designs were almost 100% developed in-house. The prize is also a distinction for the new HOREX VR6 models: a combination of classic design from historical HOREX motorcycles using innovative technologies (including ground-breaking lightweight carbon fibre structures and high-tech components like LED headlamps), excellent motors and a mix of materials of unparalleled quality. In addition to validation for past work, the Red Dot Award also serves as encouragement for future HOREX models.

More about the Red Dot Design Award: The Red Dot Award is organised by the Design Zentrum Nordrhein-Westfalen. With more than 17,000 submissions in 2015 alone, it is one of the largest competitions of its kind in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality.

Seite: 1 von 3 | Eintrag: 1 bis 5 |