For the premium manufacturer it was the first participation in the established event in the Hanseatic city and it paid off immediately. Throughout the entire event, there was consistently high demand from the numerous visitors for the unique VR6 motorcycles from the factory in Landsberg am Lech, Upper Bavaria, and also a lot of praise for the exclusive HOREX stand. The great success in Hamburg is thus giving further impetus to considerations of opening another HOREX location in northern Germany in the near future.