The sponsoring presence of 3C-Carbon Group AG can be seen on all jerseys of the DEB referees. This means that the group of companies is not only present at all appearances of the DEB national teams (men's, women's, junior) in Germany, but also at the games of the Oberliga Süd and Oberliga Nord, in the women's Bundesliga and in the junior leagues. In total, the brand is represented by 96 referees on every match day for a total of 1200 matches per season.

Karsten Jerschke, CEO of 3C-Carbon Group AG: "Winning the German Ice Hockey Federation, one of Germany's largest sports associations, as a partner at this point is not only an attractive opportunity to present our company, which continues to grow dynamically, to a broader public. We are particularly pleased that this new commitment will also benefit young talent and the grassroots in particular. We see from our long-standing local commitment in Landsberg am Lech how important this is for sport and society."

Andrea Baader, Head of Marketing and Sponsorship at the DEB: "We are all very pleased that our referees have a new partner at their side. The quick and uncomplicated decision on the part of 3C-Carbon makes us proud. Even the referees don't have long to think about making a good decision during the match. Thus a perfect match and the foundation for a strong partnership."

3C-Carbon Group AG has been the exclusive main sponsor of HC Landsberg and TSV Landsberg to an increasing extent for years. In addition, 3C is also involved on a long-term basis with the Landsberg multi-generation house run by the AWO and other social and community projects.
The Germany Cup matches will be broadcast from 11 November to 14 November on Sport 1 and Magenta TV (free TV).